Internet Profit Building Method #2

Use Direct Selling Principles 

I hear it all the time,  I want my web site to look extremely professional.  

My response is always,  So you don't mind being broke?  

People have different reasons for building a web site.  Some want to have a 

pat on the back and to be told what a good job they did.  Others may want to 

have their friends look at the site and be impressed.  Others may just want 

respect in the marketplace and to be looked at as an expert. 

All of those reasons are OK.  My customers and I want to make money from 

our web sites.  So we follow a strategy designed to help us do that. 

I'm not against good looking web sites.  I have nice graphics on my web 

sites.  I spend between $100 and $200 on each one to get professional 

graphics done.  The focus of the sites though is on SELLING. 

Your web site either makes the sale or you stay broke.   

If you have a professional writer, an English professor, or a web designer 

create the words for your site, then you might as well quit now while you're 

ahead.   

All of the above could of course do a very good job IF they have 

copywriting and ad writing experience.  If they haven't written successful 

ads before, then fire them and do it quickly before you waste any more 

money. 

A good web site is intended to SELL something.  If you want people to buy 

your product, then you have to SELL it to them.  If you want people to give 

you their email and contact information, then you have to SELL them on the 

benefits of doing that. 

If you hire someone to write the words for your web site, then they must be 

an experienced ad copywriter.  They should be able to show you other ads 

they've written and tell you the kinds of conversion numbers those sites 

have received. 

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