You can also follow up by phone.  If you're selling the $10,000,000 

airplanes, then I would definitely want to do phone follow up in addition to 

my email and direct mail follow up.  Phone follow up has the highest 

response.  Direct mail is second.  Getting people to leave their phone 

numbers is the most difficult so you only get the most qualified prospects 

(and cut down on your leads dramatically). 

Email follow up actually produces lower response rates than direct mail or 

phone, BUT it is free.  You can follow up one time or a 100 times on one 

prospect or 1,000,000 prospects and the cost for your email will be the 

same (very cheap). 

So when you're building your web site you have to choose what your 

primary goal for this site is.   

Will you have visitors buy your product or service or will they simply be 

signing up for a freebie? 

If you're selling a product under $50 with high conversion rates (2% or 

higher), then selling the product is often the best choice.  You can use what 

we call a pop up on exit to give away a freebie to get their email address.   

If your product is $97 to $197, then it depends on your conversion numbers 

and strategy.  You may have to test to find out which approach makes you 

the most money. 

If your product is a higher ticket item, then you are most often better off 

with the free lead generation page first.  Then take subscribers to your sales 

site.  The email you send them will have their freebie and will begin 

following up to sell your product. 

If you're an affiliate selling someone else's product, then the free lead 

generation page is almost always the best choice.  You advertise your web 

site, get people signed up for your email list, and then you promote the 

affiliate products. 

All my top selling affiliates have their own opt in email list which they 

concentrate on building.  So if you want to be a top selling affiliate, guess 

what you should do?  You should concentrate on building your email list. 

15