There is only one reason to not have a sales letter as your main page and 

that's if you choose option #2 above for your web site purpose. 

If you're selling $2,000 widgets to a cold audience, that's a hard sale.  If 

you're selling $10,000,000 airplanes, that's a hard sale.  They're probably 

not going to make up their minds and buy right now while they're at your 

web site.  

So in comes option #2.  This is the ONLY other possible purpose of your 

web site to collect email addresses and other contact information. 

My web site at 

http://www.bizpromo.com

 follows this purpose.  People visit 

the site and they leave their name and email address in exchange for my free 

report.  This is the ONLY option they're given at the site.  They either leave 

their information or they don't. 

They either get the free report or they don't.  Visit the site above.  Is there 

any confusion about what I want you to do?  No.  It's simple.  That's the 

key.   I basically tell you that if you do A (give me your information), you'll 

get B (these benefits in the report). 

When people leave me their contact information I can then follow up on 

them.  I'll send them good training material by email, but I'll also make 

special offers for my products.  If I have one dozen products, then I can offer 

them those one dozen products one at a time and tell them all the 

incredible benefits of each one. 

So I may only give them a freebie today but I end up earning money from 

them for years to come.  Having a qualified targeted opt in email list is as 

good as money in the bank. 

The way to get them to give their email address is to offer them something 

special a free report, an e course, etc.  Tell them what they'll get and all 

the benefits from it.   

You don't have to stop at email addresses.  If you're a medium size or large 

company, you may also want to get their mailing address and phone number.  

You could send them out a letter, audio, or video in the mail.  You could 

follow up by both email and direct mail.  This would increase your sales 

conversion rates, but of course it increases your costs substantially as well. 

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