Simply have a powerful sales letter written for your product or service and 

post it to your web site.  You can add a few graphics if you like such as your 

picture, a picture of the product in action, pictures of happy customers, and 

even a header graphic.  The focus of your web site is the sales copy. 

Graphics don't sell and a picture is NOT worth a 1,000 words!  Give me a 

1,000 words and I'll beat your picture every time in the selling process. 

Look at a few of my web sites and you'll see this is exactly how I sell online 

(and how all of my clients sell)  

http://www.zprofit.com

http://www.internetcopysecrets.com

http://www.internetjointventures.com

Yes.  I know what you're thinking.  I've heard it a thousand times,  But 

Terry, my product or service is different because ___________.  

Insert whatever your complaint is in the blank above.  I've heard it 

already and my answer has always been your product is NOT different.   

If you're selling to humans, then the psychology is the same.  Whether 

they're marketing humans, software programming humans, golfing humans, 

etc., it doesn't matter.  They're still part of the human race and they're still 

motivated by the same system. 

Unless your customers are from a different planet, this is the system you 

follow.   

Having multiple links to all different sites may be what  Internet guru's  

have told you to do, but that's why they're still having trouble selling their 

$19.95 book.   

Having a  catalog  will just confuse your visitors.  You want to sell your 

lead in BEST product upfront (the one which they buy the quickest and 

easiest), and then only show CUSTOMERS your full catalog after they've 

purchased something from you (at that point you'd have their contact 

information to follow up and sell these others products also). 

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