Internet Profit Building Method #1

Focus on Direct Response 

What is the purpose of your web site? 

A lot of webmasters have not asked themselves this all important question.   

For some reason, they seem to think that the purpose of their web site is to 

give away free stuff.  Or it could be to be a  showcase  for their products.  

Or it could be to create links to all kinds of resources.  Or it could be to have 

fancy Flash graphics and build a brand name. 

Hogwash!  

If you're a business, the purpose of your web site is to SELL something.  

Generate a million visitors to your site and you just have to pay additional 

 bandwidth  fees with many hosts.  Generate a million buying customers to 

your web site and you're on the way to the bank. 

Your web site should have ONE main focus.  It should not be selling a 

dozen products, a dozen opportunities, or linking to 10 different affiliate 

programs. 

Having a dozen links (or even half a dozen links for that matter) on your 

main web site just CONFUSES your visitor. 

When someone visits your site, it should be clearly obvious what ONE 

action you want them to take. 

There are only two possibilities for this one action: 

Option 1: Buy a product or service. 

Option 2: Leave their email & other information for follow up. 

If your strategy is option #1, then the best way to accomplish this is to use a 

strong selling letter as the primary text on your web site.  No, you don't want 

a lot of links.  No, you don't want to make people click  continue  to go to 

the rest of your sales piece. 

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