website.qxd 4/9/2003 11:52 AM Page 17
Website Development & Hosting
Other Points to Consider
1. Using .rames
Splitting a page into frames may be confusing for users since frames break the fundamental
user model of the web page. The user cannot bookmark the current page and return to it (the
bookmark points to another version of the frameset), URLs stop working and printouts become
difficult.
2. Cutting-Edge Technology
Exercise caution on the use of the latest web technology. You may attract a few nerds, but
mainstream users will care more about useful content and your ability to offer good
customer service. Using the latest and greatest before it is even out of beta is a sure way to
discourage users: if their system crashes while visiting your site, you can bet that many of them
will not be back. Unless you are in the business of selling Internet products or services,
it is better to wait until some experience has been gained with respect to the
appropriate ways of using new techniques. When desktop publishing was young, people put
20 fonts in their documents: let s avoid similar design bloat on the web.
3. Scrolling Text, Marquees, and Constantly Running Animations
Minimise the inclusion of page elements that move incessantly. Moving images have an
overpowering effect on the human peripheral vision. A web page should not emulate a well-
decorated Christmas tree in its constant attack on the human senses: give your user some peace
and quiet to actually read the text! Avoid
4. Complex URLs
Even though machine-level addressing like the URL should never have been exposed in the user
interface, it is there and we have found that users actually try to decode the URLs of pages to infer
the structure of websites. Users do this because of the horrifying lack of support for navigation and
sense of location in current web browsers. Thus, a URL should contain human-readable
directory and file names that reflect the nature of the information space.
Also, users sometimes need to type in a URL, so try to minimise the risk of typos by using short
names with all lower-case characters and no special characters (many people don t know how
to type a ~).
5. Orphan Pages
Make sure that all pages include a clear indication of what website they belong to since users may
access pages directly without coming in through your homepage. .or the same reason, every page
should have a link up to your homepage as well as some indication of where they fit within the
structure of your information space.
Copyright NESIS 2002
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